Salesforce announced some new developer tools today, designed to form it easier for programmers to create applications on top of Commerce Cloud in what’s known in industry parlance as a “headless” system.
What which means is that developers can separate the content from the planning and management of the location, allowing companies to alter either component independently.
To help with this goal, Salesforce announced some new and enhanced APIs that enable developers to gain advantage of features built into the Commerce Cloud platform without having to create them from scratch. As an example, they might make the most of Einstein, Salesforce’s AI platform, to include elements like next-best actions to the project site, the type of intelligent functionality that might typically be out of reach of most developers.
Developers also often got to connect with other enterprise systems from their e-commerce site to share data with these tools. To fill that require, Salesforce is taking advantage of MuleSoft, the corporate it purchased almost two years ago for $6.5 billion. Using MuleSoft’s integration technology, Salesforce can help coordinate other systems like ERP financial systems or product management tools and exchange information between the two legacy systems.
Brent Leary, founder at CRM Essentials, whose experience with Salesforce goes back to its earliest days, says this about helping give developers the tools they have to make equivalent quite integrated shopping experiences consumers have grown to expect from Amazon.
“These tools give developers real-time insights delivered at the ‘moment of truth’ to optimize conversion opportunities, and automate processes to enhance ordering and fulfillment efficiencies. This could give developers within the Salesforce ecosystem what they have to deliver Amazon-like experiences while having to compete with them,” he said.
To help get customers comfortable with these tools, the corporate also announced a replacement Commerce Cloud Development Center to access a community of developers who can discuss and share solutions with each other, an SDK with code samples and Trailhead education resources.
Salesforce made this announcement as a part of the National Retail Foundation (NRF) Conference happening in NY City in the coming week.