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Apple and Salesforce have announced a significant new strategic partnership which could transform the way some companies do business.

The companies have teamed up to supply more powerful workplace apps supported iOS and Salesforce, boosting the offering from both firms.

In return, Salesforce is redesigning its mobile platform to permit “exclusive” iOS features like Siri and FaceID to be built directly in to its apps.

“With this partnership, we’re bringing together the world’s #1 CRM platform with Apple iPhone and iPad, the world’s best devices for new and modern way of business,” said Marc Benioff, Chairman and CEO, Salesforce.

“Together, Salesforce and Apple are defining a brand new era of mobile innovation with native apps on iOS, and empowering numerous people with access to Trailhead and therefore the skills they have for the roles of the longer term .”

Salesforce iOS

The tie-up could provide Siri to produce information on the sales potential of subsequent meeting, and also offer an additional level of security using Apple’s biometric facial scans.

“We’re so excited to figure out with Salesforce which is their industry-leading CRM software which will embrace native Apple iOS and deliver exclusive new features and benefits on iPhone and iPad,” said Tim Cook, Apple’s CEO.

“With the powerful combination of iPhone, iPad and iOS — the most effective hardware and software for business — in conjunction with native Salesforce apps and therefore the new Salesforce SDK, we are able to deliver great customer experiences for businesses round the world.”

Salesforce is additionally launching the first-ever version of its Trailhead online learning mobile application on iOS platform, allowing much smoother integration with Apple iPhone and iPad devices. The corporate also will also release the primary Salesforce Mobile SDK optimized for Apple’s Swift program, allowing third-party developers to make new offerings and solutions for the platform.

The Mobile SDK are going to be available by at the end of the year 2019, with the redesigned Salesforce Mobile App and and Trailhead Mobile App both launching next year.

The partners also will deliver iOS apps for industries small, medium business which will serve specific customer needs, the joint statement noted.

Commenting on the event, Apple’s CEO, Tim Cook said, “We are excited to figure out with Salesforce which their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad”.

Marc Benioff, Chairman and co-CEO of Salesforce announced that the partnership brings both the companies together with the leading customer relationship management (CRM) platform with Apple iPhone and iPad.

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1. Marc Benioff was named as one of the Young Global Leaders by the members of the World Economic Forum (WEF) in the year 2009.
2. He was ranked as one among the 50 World’s Greatest Leaders by a Fortune Magazine, for his dedication, commitment to equality for all and other social issues as a CEO in the year 2016.
3. He was voted as Best Business person of the Year by Fortune readers, and was also named as one of the Best CEOs in the World by Barron’s. He was also the recipient of The Economist’s Innovation Award.
4. He received an award with an honorary degree of Doctor of Humane Letters from the University of Southern California on May 16, 2014.
5. His company Salesforce was ranked as one among the World’s Most Innovative Companies, for a total of 5 years in a row by Forbes Magazine.
6. In the entire IT software industry, his company was named as the World’s Most Admired Company for 4 years in a row, by Fortune Magazine.
7. Marc Benioff was included in a business leaders’ symposium organized by the Trump Administration during German Chancellor Angela Merkel’s visit to the White House on March 17, 2017.
8. His company Salesforce was ranked as one of the Best Place to Work for a total of eight years in a row, by Fortune Magazine.
9. He was presented with the Excellence in Corporate Philanthropy Award by the Committee Encouraging Corporate Philanthropy in the year 2007. The next year he was invited to become the director of the board.
10. He credits Mata Amritanandamayi with inspiring his philanthropic business models, claiming that it was she who introduced him to the idea, and possibility, of giving back to the world while pursuing his career ambitions.
11. He established the Salesforce Foundation in the year 2000, as a public charity, with the 1-1-1 model of integrated corporate philanthropy.
12. Marc Benioff’s 1-1-1 model of integrated corporate philanthropy, companies contribute 1 percent of equity, 1 percent of employee hours and the last 1 percent of product back to all the communities it serves.
13. Till date, over 700 companies including Google, is said to have adopted parts of this 1-1-1 model of integrated corporate philanthropy, through the Pledge 1% effective movement.
14. Salesforce and United Way created Salesforce.com Philanthropy Cloud, a global platform that engages employees, customers and partners with charities, enabling them to streamline philanthropic investments and real-time reporting, in 2018.
15. Marc Benioff and his wife Lynne have been recognized as one of the top philanthropists in the “50 Top Giver” list by Forbes America since the year 2015.
16. The couple announced a $100-million gift to The University of California, San Francisco Medical Center (UCSF) Children’s Hospital in an effort to help build the new hospital while significantly advancing children’s healthcare worldwide, in June 2010.
17. The Benioffs donated another $100 million to The University of California, San Francisco Medical Center (UCSF) and Oakland Children’s Hospital in 2014, following which both the hospitals were renamed as Benioff Children’s Hospitals.
18. The couple has also donated to The Ocean Cleanup, a non-profit organization developing technologies to rid the world’s oceans of plastic.
19. Since the year 2010, he along with his wife Lynne was ranked in the Philanthropy 50 list by the Chronicle of Philanthropy.
20. He claims that businesses are the great platforms for bringing any change in the world, and that he follows the World Economic Forum founder Klaus Schwab’s multi stakeholder approach to leadership.
21. According to the approach, “All leaders should serve not only their shareholders but all stakeholders, including clients, employees, partners, communities and the environment, to make the world a better place”.
22. Marc Russell Benioff was born on September 25, 1964 in San Francisco, California, in a Jewish family. He went to the Burlingame High School, graduating in the year 1982, before going to the University of Southern California.
23. At the University of Southern California, he received a Bachelor of Science in Business Administration in the year 1986. During his time there, he was a member of the Tau Kappa Epsilon fraternity.
24. He is married to Lynne Benioff and has two children. The couple currently resides in San Francisco, California. He is also a distant cousin of show runner and television producer David Benioff.
25. Benioff reportedly sold his first application, How to Juggle, for just $75, while he was still in high school. He also founded Liberty Software, creating and selling games such as Flapper for the Atari 8-bit, when he was just 15 years old.
26. His works King Arthur’s Heir, The Nightmare, Escape from Vulcan’s Isle, and Crypt of the Undead was published by Epyx, and by the age of 16, he earned royalties of $1,500 a month, enough to pay for college.
27. While at the University of Southern California, he had internships as an assembly language programmer at the Macintosh division of Apple Computer. As per the advice of his USC professors, he joined Oracle Corporation after his graduation in a customer-service role, where he worked for 13 years in a variety of executive roles.
28. He was named Oracle’s Rookie of the Year at the age of 23 years, and was promoted to be the vice president, just three years later. With this, he became the company’s youngest person to hold that title.
29. In the year 1999, he founded Salesforce, in a rented San Francisco apartment and defined its mission in a marketing statement as “The End of Software.”
30. Marc Benioff is the creator of the term “platform as a service” he has extended reach of Salesforce by allowing all the customers to build their own native applications on the company’s architecture framework.

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Salesforce the worldwide leader in CRM, today proclaimed consumer goods Cloud, a brand new business product that allows consumer goods firms to drive revenue growth and maximize ROI through improved retail execution capabilities. Retail execution—the act of obtaining the proper merchandise to the proper stores at the proper times—is important to the success of consumer goods firms, as 95th of consumer goods merchandise are sold in physical stores. Consumer goods Cloud permits representatives to use AI to optimize key tasks and can be able to drive higher revenues through higher promotion execution and order management and elevate the in-store expertise for the end client.

Consumer goods field reps are liable for delivering product and driving whole awareness in stores. However, they usually rely on out-of-date systems, spreadsheets and paper-based reports to work out their daily travel route, wherever their products ought to be placed within the store, and to share real-time business insights and opportunities with each their executive team and store house owners. In fact, U.S. consumer goods firms pay about $200 billion each year for in-store marketing and promoting, however consumer goods leaders say that 52 of their marketing and promoting plans aren’t executed as meant in stores, which implies over $100 billion in annual trade pay isn’t optimized.

“Retail execution remains one among the foremost necessary items of a consumer goods brand’s strategy, however such a lot opportunity is wasted if the sector rep doesn’t have the information and technology required to create sensible choices,” said John Strain, GM and SVP, Retail and consumer goods at Salesforce. “Consumer goods Cloud provides these field reps with the tools they have to achieve success on the bottom, while serving to build each business opportunities and stronger relationships with their retail partners.”

Introducing Consumer Goods Cloud

Consumer Goods Cloud, the most recent industry product from Salesforce, can facilitate consumer goods firms remodel their business by giving a strong and intelligent resolution to field reps, streamlining operations and elevating in-store experiences for the end client. Currently field reps will make sure that shelves are continuously in stock, pricing and promotions are aligned to expectations whereas spending less time on operational activities and longer building relationships and driving sales with retail channel partners.

Consumer Goods Cloud benefits:

Improve visit designing. Field reps can have access to an inventory of prioritized and allotted store visits for the day with needed and recommended activities; with in-app map practicality to showing intelligence manage routing. In addition, reps will analyze the health of their business across stores while surfacing new opportunities for his or her products.

Optimize visit execution. Once at the shop, reps have access to customizable templates based on store or section types to assist make sure that specific store needs are met on every occasion, from inventory and planogram checks to return order process and surveys, all from a mobile device.

Harness Einstein AI to optimize compliance and products placements. Einstein Vision for consumer goods Cloud delivers a picture recognition and object detection resolution that permits simple inventory, planogram and merchandising compliance checks, permitting field reps to pay less time on auditing activities and more time building relationships with customers. For instance, a rep will take an image of a shelf and directly understand if it’s established properly without having to manually count and input the information into their system.

Easily capture orders and data. Through mobile order capturing capabilities, a rep will capture orders throughout a store visit; collect necessary information like, product, amount and pricing. This ensures they’ve completed all their allotted tasks and reported them properly whereas providing executives with an entire view of the visit.

Consumer Goods Cloud is a component of the Salesforce customer 360 Platform for all kinds of fast-paced consumer goods companies—including food and beverage, personal care, health, beauty wellness, and more—helping them to unlock the value chain with a unified platform. With Salesforce, consumer goods firms across the world will digitally remodel their entire business, as well as driving stronger client engagement in both B2B and B2C commerce. Additionally, Einstein Analytics for consumer goods delivers an intelligent expertise for consumer goods firms by giving reps out-of-the-box KPIs, like inventory stock outs or percent orders increase per store visit, also as AI-powered insights and suggestions specifically tailored for his or her customers.

Salesforce Partners Extend Capabilities of consumer goods Cloud

Salesforce incorporates a sturdy system of partners which will facilitate extend the ability of consumer goods Cloud. Key consulting partners can power digital transformation for purchasers in the retail business like an expert and distinctive capabilities, including:

Accenture: As a pilot partner, Accenture provided deep retail business experience to the event of consumer goods Cloud that enhances Accenture’s own Cloud TPM Salesforce based resolution and helps clients unlock data silos across sales, trade and client marketing for improved execution in retail channels. For more information on Salesforce updates visit our website www.revolvesoftech.com