Salesforce acquired Mapnything – Salesforce proclaimed recently it’s buying another company engineered on its platform. Now it’s MapAnything, which, because the name implies, helps firms build location-based workflows, one thing that might come in handy for sales or service calls.
The companies failed to reveal the price, and Salesforce didn’t have anything to feature beyond a short announcement saying the deal.
The startup, that was built natively on the Salesforce platform, integrates map-based visual image, asset following and route optimisation to drive efficiency for field sales and service groups and to produce a far better client expertise. MapAnything has raised around $84 million in funding from investors up to now and will increase this figure. Salesforce aforesaid that the acquisition can permit them to assist the world’s leading brands in crafting as correct plans as doable.
MapAnything joins the growing list of corporations that are noninheritable by Salesforce recently, which has undertaken a flurry of activity during this regard. Reports in January expressed that it had been in talks with Israeli company ClickSoftware to accumulate it for around $1.5 billion. It conjointly bought integration software package firm MuleSoft for $6.5 billion in March last year.
“The addition of MapAnything to Salesforce can facilitate the world’s leading brands accurately plan: what percentage individuals they need, where to place them, how to build them as productive as potential, a way to track what’s being drained real time and what they’ll learn to enhance going forward,” Salesforce wrote within the statement asserting the deal.
It was a logical acquisition on many levels. In addition to being engineered on the Salesforce platform, the merchandise was sold-out through the Salesforce AppExchange, and over the years MapAnything has been a Salesforce SI Partner, an ISV Premier Partner, according the corporate.
“Salesforce’s unfinished acquisition of MapAnything comes at a essential time for brands. Client expertise is speedily reordering value because the leading reason companies win in the market. Leading firms like MillerCoors, Michelin, Unilever, synchrony financial and Mohawk Industries have all seen how location-enabled field sales and service professionals will specialize in the proper activities against the proper customers, rising their productivity, and permitting them to produce worth in each interaction,” company co-founder and chief executive officer John Stewart wrote during a web log post announcing the deal.
MapAnything boasts 1,900 customers in total, which is probably going to grow considerably once it formally becomes a part of the Salesforce family later this year.
MapAnything was founded in 2009; therefore it’s been around long enough to lift over $84 million, in keeping with Crunchbase. Last year, we coated the company’s $33.1 million Series B spherical, which was led by Columbus star.
At the time of the funding chief executive officer John Stewart told that his company’s product gift location information more logically on a map rather than in a table. “Our Core product helps users (most typically field-based sales or service workers) visualize their information on a map, act with it to drive productivity, and so use geolocation services like our mobile app or advanced routing to see the proper cadence to fulfill them,” Stewart told last year.
It raised a further $42.5 million last November. Investors enclosed General Motors Ventures and (unsurprisingly) Salesforce Ventures.