Overview:
A leading multi-national company based in Singapore. It is the developer of a smartphone app that provides users with transportation, food delivery, and digital payment services via a mobile app. It currently operates in Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam. The client previously used the Stripo tool (Integration Tool) to create email templates but now wants to switch to Salesforce Marketing Cloud for the Creation of Email templates, Journey Management, Organization Setup, Audience Management, and Data Segmentation.
Industry: Travelling Agency Region: Singapore, Central Region, Singapore Tools: Stripo, WorkatoChallenge:
The client had to use several different tools for error handling as the email templates were designed in different languages for different users due to which the work stream was getting delayed, Client wanted an automated solution to send emails to different users according to the requirement.
Solutions:
Revolve Softech and its top-notch marketing experts use the latest technology and best practices of Salesforce Marketing Cloud to provide the Customer/Client with the best experience and productivity.- Revolve Softech provided an integrated automated Solution and a dedicated PM with the top marketing experts to provide the best solution to the customer with the latest technologies used in Salesforce Marketing Cloud.
- We as a team make sure that the customer has all the solutions from a single agency to avoid confusion and chaos.
- We have suggested they go through all the journeys, touch points (mainly to decide when to send the second email after the first email has been sent already according to any condition), and other sources like date or Frequency.
- Also, suggested the client to not use Journey Builder if the Email content is changing (rather than asking the client to use Automation or to do it manually).
- Revolve Softech has done its customized solution of Organization Setup from the scratch including Ip Warming, SAP (Sender Authentication Package), Users roles & responsibilities, Sender and Delivery Profile, and Publication List.
Results:
With the help of the best marketing experts of Revolve Softech we have provided them with the best-automated solution to send emails through different Journeys based on the criteria like Announcement Journey (Leadership Announcement, Event Announcement), Reward Journey (Contest and Giveaway), Reminder Journey, Advocacy Journey, and Re-Engagement Journey. Also suggested to them when to send reinforcement emails to the customer based on the criteria for opening the email link. Revolve Softech and its team of experts follow the best practices which have helped the Client to achieve various goals:
- Increased efficiency and productivity
- More satisfied and loyal customers
- Intentional innovation
- Save Money, Time & other resources
- Drive efficient business activities
- Benchmark for assessment and value maximization
