5 Powerful Reasons To Outsource Your SFMC Campaigns
Learn how your brand can benefit by outsourcing SFMC campaigns to external SFMC experts …
You simply cannot overlook the importance of email marketing as a tool for business promotion and marketing. If you personalise your campaigns and craft compelling, one-of-a-kind, and persuasive messages for each campaign, email marketing can be your brand’s most powerful tool. The appropriate email marketing tool can help in this situation. The Salesforce Marketing Cloud (SFMC) is introduced.
One of the best email marketing platforms is SFMC because it gives businesses the ability to manage loyalty programmes, digital advertising, email and social media marketing, marketing automation, and audience segmentation. Delivering highly personalised content and experiences based on customers’ preferences and behaviours, running effective customer outreach programmes, and building omnichannel customer journeys are all made simple with SFMC.
Having said that, in-house email marketing teams may find it difficult to manage SFMC due to its complexity. Hiring experts for salesforce development and campaign management is the best way to minimise overwhelm and fully utilise SFMC. In addition to these advantages, working with salesforce outsourcing providers can offer you many more. Continue reading to see these advantages for yourself.
The Benefits Of Outsourcing SFMC Campaigns
Some businesses would rather handle their own SFMC email marketing. While this strategy is not always effective, it can, particularly when the marketing programme is expanding and the internal team lacks the flexibility to quickly adapt to changing market conditions or customer demands. Marketing teams frequently discover that even with SFMC’s easy setup, automation features, extensive template library, and integrated AI engine for email optimisation, using it is not simple.
So how can you leverage these features to create email campaigns that stand out without having to deal with the associated complexity?
The solution is to outsource!
You can create successful email marketing campaigns, win over target audiences, and outperform your rivals with the aid of an outside team of Salesforce email specialists, developers, campaign managers, and testers. This is as a result of them:
1. Use Our Advanced SFMC Knowledge To Strengthen Your Brand
It’s possible that your internal email marketing team has already created a few brief email campaigns. Making a campaign for a small group of leads, customers, or prospects is not the same as making a campaign for thousands of subscribers. Big campaigns need a lot of preparation and work. Additionally, they need experts in each of the following fields related to email marketing:
- Strategy and Planning
- A/B testing
- Project Management
Your SFMC programme can be outsourced to obtain specialised personnel with a focus on these areas. You will receive highly skilled programmers, template designers, UI/UX specialists, copywriters, email marketing strategists, campaign managers, and analytics professionals who will use their knowledge to produce the greatest outcomes. More importantly, they will collaborate to organise, implement, and start your campaigns in a way that will increase your chances of success.
The top SFMC email marketing experts stay up to date on all the new features and functionalities that are frequently added to SFMC. As a result, they can keep providing the SFMC knowledge required for campaigns to be successful, irrespective of the target audience, budget, or campaign objective.
2. Will Help You Save Money
There are several components involved in the price of your SFMC email marketing campaign. The first is the platform’s purchase price. For instance, you will need to pay $400 per month for the Marketing Cloud Engagement tool in order to use personalised promotional email marketing. If you require personalised marketing automation with email solutions, the price can reach $1,250 per month, and if you need SFMC’s personalised cross-channel strategic marketing solutions, the monthly cost can reach $3,750.
It will also cost you money to hire SFMC experts. As per Glassdoor, the approximate yearly salary for a Salesforce email marketing specialist in the United States is $67,060. While SFMC administrators can make between $91,000 and $130,000 a year, SFMC architects can make between $67,000 and $150,000. In addition, there will be expenses for recruiting, onboarding, benefits, bench staff, equipment, training, and absenteeism/vacations. The more personnel you have on staff, the more money you will have to spend on your email marketing campaign.
Then there are the other costs associated with your SFMC email program:
- Data migration
- Integration with other systems
- Subscriber list management
- Platform customization
Many of these expenses can be avoided or reduced by outsourcing your SFMC email marketing campaign. Additionally, you will have access to SFMC specialists who will charge significantly less for their professional services than internal teams would. Certain outsourcing partners offer their expertise and services on a temporary basis, so you won’t be locked into an expensive, long-term contract. In order to avoid unpleasant surprises or unforeseen expenses, some companies also offer predictable or tiered pricing models.
3. Will Hit The Ground Running
It will be necessary to train your internal SFMC team on your brand goals, marketing procedures, and business objectives. Onboarding and training can take some time. For team members to become comfortable and competent enough to plan and execute successful SFMC campaigns, it may take even longer. You should not expect quick results from them as a result. Additionally, you might need to postpone some tasks until they demonstrate their viability.
You can eliminate needless waiting and onboarding time by working with an outsourced team. They have a nearly flat learning curve due to their high level of SFMC proficiency and extensive deployment experience across numerous industries and businesses. As they require minimal or no onboarding, you can launch any type of campaign straight away.
The external team will also help your internal team with all these crucial email marketing tasks:
- Create a campaign plan
- Segment the target audience
- Design and optimize Salesforce HTML email templates
- Test email messages before sends
- Track and analyze campaign results
- Leverage SFMC’s Einstein AI to find campaign optimization opportunities (subject lines, send times, copy, etc.)
Some SFMC outsourcing companies are available 24×7 so their experts are always standing by to quickly resolve issues and help you drive business growth with SFMC email marketing.
4. Will Deliver Measurable Results
What you are unable to measure, you cannot improve. This particularly applies to email marketing. When internal teams lack motivation, they occasionally fail to produce quantifiable outcomes. Outsourced companies have a strong incentive to produce quantifiable outcomes for your email campaigns because their engagement contracts are frequently conditioned on the quality of the work they produce.
What are your email marketing objectives?
- Increase opens and clickthroughs?
- Boost email-led conversions?
- Reduce bounces?
- Minimize unsubscribes?
- Grow your email list?
- Increase overall ROI?
- Generate more leads?
An outsourced email marketing company will comprehend your objectives and determine which metrics and key performance indicators (KPIs) need to be monitored in order to gauge your progress. Additionally, they will put in place the procedures and equipment needed to make every SFMC campaign for your company produce noticeable outcomes.
5. Can Scale With Your Growing Email Marketing Program And Brand
A strong platform for creating and distributing a variety of email campaigns is SFMC. You can programmatically initiate campaigns that are triggered when a customer performs a particular action, like signing up or making a purchase. Sending out newsletters on a regular basis will help you share valuable branded content with your audience. You can also use engagement and re-engagement emails to stay in touch with past and present customers, convert hesitant shoppers into enthusiastic buyers, and much more.
Perhaps you aren’t sending out all of these distinct campaigns. Right now. However, you can scale your email marketing programme to include some or all of these campaign types as your clientele and brand grow. The finest Salesforce outsourcing firms can easily manage the duties of various campaign kinds for your brand, including bigger, more intricate campaigns. To swiftly expand your email marketing programme, their SFMC email specialists, project managers, developers, copywriters, and designers will put their skills to work.
They will also provide you with the self-assurance to concentrate on your main branding and marketing campaigns. Give all campaign planning and execution to a group so you can focus on handling the in-house marketing duties and activities.
Over To You!
You can create more intelligent email campaigns more quickly by outsourcing Salesforce development. Engaging with your target audience and creating relevant email content that appeals to them will be made easier with the correct campaign partner. Additionally, they will track email performance, personalise every message to appeal to your “audience of one,” set SMART goals for each campaign, and generally take all necessary steps to increase your marketing ROI.
You and your business stand to benefit greatly from collaborating with the SFMC email experts at firstname.lastname@example.org. With a team that is totally committed to your success, set the stage for SFMC email marketing success.