Salesforce Data Cloud is a potent data management platform that gives businesses access to and control over their data in a more effective, perceptive, and useful manner. Businesses may store, manage, and integrate their data on a centralised platform, which enables them to act more quickly and efficiently when using data to drive decisions. Tableau-using companies should adopt Salesforce Data Cloud because it may help them maximise the value of their Tableau dashboards and visualisations.
In this post, we’ll examine the various ways that Salesforce Data Cloud may be leveraged to improve Tableau’s functionality and give businesses insightful data.
Salesforce Data Cloud: What is it?
The best CRM data cloud, Salesforce Data Cloud, is a real-time data platform that provides an accurate and unified source of customer information. It helps you handle major data pipeline challenges. It powers the whole Salesforce Customer 360 platform, allowing businesses to compile, harmonise, and combine all customer data from different interactions and channels into a single, live customer profile. As a result, each interaction within the Customer 360 is more automatic, intelligent, integrated, and quick.
Tableau’s use of Salesforce Data Cloud
Tableau is one of the most popular data visualisation tools available because it helps companies to develop engaging dashboards and reports. Organisations must, however, have access to high-quality data that is accurate, pertinent, and current in order to get the most of Tableau. Herein lies the role of Salesforce Data Cloud.
Businesses may improve their Tableau dashboards and visualisations by using Salesforce Data Cloud, which gives them access to high-quality data that they can use to learn more about their clients, potential clients, and market trends. Here are a few ways that Tableau’s capabilities can be improved by utilising Salesforce Data Cloud:
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Data Enrichment
Businesses can enhance their data by gaining access to extra information about their clients and prospects with the aid of Salesforce support and its Data Cloud. These details may include demographic, firmographic, and behavioural data that can be utilised to more precisely segment and target different client groups.
For instance, a corporation might utilise Salesforce Data Cloud to add details like the job titles, company sizes, and industries of its clients to its customer data. Using this data, more specialised marketing campaigns and sales tactics can be developed.
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AI-Powered Insights for Better Decision-Making
With access to a single source of data, Tableau’s AI capabilities can assist you in discovering untapped insights and improving your data-driven decisions. This AI-powered platform offers automated insights, suggestions, and predictive analytics, empowering businesses to confidently make data-driven decisions. Businesses may improve client experiences, increase revenue, and optimise their marketing efforts by utilising AI.
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Quick Analysis
Businesses can instantly analyse their data using Salesforce Data Cloud, which provides current trends and insights. This enables businesses to act fast and effectively when making data-driven decisions. Businesses can find patterns, trends, and possibilities for growth as well as areas for improvement by analysing customer data.
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Harmonisation of Data
The process of merging data from several sources and guaranteeing its accuracy, consistency, and usability is known as data harmonisation. By offering a uniform platform that compiles data from numerous sources, including CRM, ERP, social media, and third-party data providers, Salesforce Data Cloud streamlines this process. Businesses can now examine all of their data in a single, comprehensive perspective, which makes it simpler to analyse and draw conclusions.
Conclusion
Businesses can maximise the value of their Tableau dashboards and visualisations by using the robust data management platform Salesforce Data Cloud. Businesses may obtain important insights into their customers, prospects, and market trends by giving them access to high-quality data that is clean, relevant, and current. This enables them to make data-driven choices more quickly and efficiently. Salesforce Data Cloud may assist businesses in improving their Tableau dashboards and visualisations through data enrichment, integration, cleansing, segmentation, or visualisation, giving them a competitive edge in today’s data-driven business climate.
Revolve is pleased to be a member of this ecosystem, which has included Salesforce solutions, which have historically been at the forefront of innovation. Our specialised Salesforce-managed services and products may assist companies in realising their full potential and experiencing tremendous success. To address your main concerns and make sure that your organisation operates smoothly and effectively, we offer 24/7 Salesforce assistance. To begin, get in touch with us today!